price drop campaign
Sheertex started with a mission to not only replace disposable tights with durable, sustainable options, but to make this stronger-than-steel hosiery accessible and affordable to all. The Price Drop campaign promotes the reduced price of the core collection, to give back to the customers who have helped bring down the cost of materials.
My role in this campaign was to spearhead design, video and motion motifs for paid social placements. The campaign maintained a 2x ROAS on Meta and transcended into evergreen creative in both organic and paid social efforts due to high response and engagement.
“powering a better future for textiles.”
Creative Ad Direction: Jenna Salmers
Lead Video Editor: Jenna Salmers
Assistant Video Editor: Emily Pritchard
Graphic Design: Jessica Beattie
Production: Sheertex