creative director, PRODUCER, video & motion design
creative producer - compound studio
2024 - present
Source and collaborate with external creatives, photographers, editors, models etc to produce high quality content for web, social, ads and more. Oversee production process from concept to completion. Manage timelines, budgets, and deliverables, ensure all content meets brand standard.
Freelance - Creative Services
2018 - present
Spearhead projects across various mediums, leading design, copy & video creative efforts specializing in social media campaigns. Develop and implement creative strategies that effectively communicate brand messages to achieve marketing objectives. Full post production services and consulting for paid social and social content strategy. Clients include Terroni, Jewlr, Vidyard & more.
Acquire - creative director
2020 - 2024
Built and managed in-house creative team, led creative advertising strategy for paid social campaigns that communicate brand and achieve marketing goals. Managed OOH content creators, developed UGC for paid social and organic. Managed and improved technical processes for remote team including software and equipment. Maintain agency brand including social posts, web design, sales outreach and client pitches. Built and established long-term relationships with clients, worked closely with sales to attract and retain clients.
Acquire - senior creative lead
2019 - 2020
Developed creative content strategy for clients, lead the video editing, design, copy and motion graphics for B2B and DTC paid social campaigns. Designed templates for static, video and ad copy for evergreen campaigns. Ensured high standards of quality and innovation in creative deliverables. Worked closely with performance and data team to inform creative decisions to drive results.
city news - social media manager
2018 - 2019
Social media management including designing and editing daily content for breaking news and current trends. Scheduled and posted content, implemented strategies to increase engagement across platforms, and maintain and update website with segment clips and articles.
Technical Skills
Adobe Suite (Pr, Ae, Ps, Id)
Figma
Copywriting
Content strategy
Creative solutions
Social media management
Project management
Creator management
Campaign Development
Interpersonal Skills
Creative problem solving
Mentor creative teams
Strong attention to detail
Patience & compassion
Team building
Active listening
Thrive in fast-paced environment
Constructive feedback
Education
Humber College - Graduate Certificate
Post Production
specialization in picture editing and VFX
Western University - Undergraduate Degree
English Literature, Media Information Technology
specialization in creative writing and communications