THE LAB
The objective of this campaign was to combine futuristic, laboratory-inspired elements with strength-focused demonstrations to highlight Sheertex's mission to revolutionize the pantyhose industry.
Combining quick cuts, stark black and white visuals and futuristic motifs, this campaign garnered a 3X ROAS and was a top performer during the fall season.
“lab proven strength.”
Creative Ad Direction: Jenna Salmers
Lead Video Editor: Jenna Salmers
Assistant Video Editor: Tia Fernandio
Graphic Design: Brad Lisks
Production: Sheertex