Diamonds ethically sourced and made to order in Toronto, Canada. Salt is known for their iconic stacking rings & personalized charms.

My role in this campaign was to lead the creative direction including concepts, cuts and copy for Salt’s new product collection. 

This campaign maintained 2x the projected ROAS. 

salt fine jewelry

Creative Ad Direction: Jenna Salmers
Lead Motion Design & Video Editing: Jenna Salmers
Color Grading: Danny Gomez
Production: Red Label

“signature styles you’ll never want to take off. add a little salt to your stack.”