bedroom chores
BonnieClyde is an LA eyewear brand for anyone who thinks love is the most agonizing and wonderful thing in the world.
The Bedroom Chores campaign highlights their best-selling Show and Tell style through engaging, social-first creative to promote the newly launched and restocked colorways.
“don’t look at me.”
My role in the partnership with BonnieClyde was to lead creative ad direction for paid social and develop lockups, motion graphics, and video cuts for the campaign.
The Bedroom Chores campaign garnered a 3.5x ROAS on Meta platforms and became one of BonnieClyde’s all time top performers across social.
Ad Direction: Jenna Salmers
Lead Video Editor: Jenna Salmers
Production: BonnieClyde