love story
BonnieClyde is an LA eyewear brand for anyone who thinks love is the most agonizing and wonderful thing in the world.
The Love Story campaign showcases PORTAL, characterized by a bubbly construction and round silhouette.
My role in this campaign was to develop creative that effectively promoted the product while maintaining the strong storytelling and humour that are hallmarks of the BonnieClyde brand.
The Love Story campaign garnered a 400% increase in ad spend while maintaining a stable ROAS.
“hide your heartbreak
with bonnieclyde.”
Ad Direction: Jenna Salmers
Lead Video Editor: Jenna Salmers
Assistant Video Editor: Aleks Beal
Colour: Aleks Beal
Production: BonnieClyde